Are you fond of going to parties? Do you enjoy scouring different
nightclubs and bars or going to concerts? If you do, do you know that
you can actually make money out of that interest of yours. Why not
contemplate on becoming a nightclub promoter! This kind of job has been
prone to a lot of misconceptions. A lot of people think that it's quite a
sleazy kind of job. Others think that you will just be taken for a ride
and your hard work will amount to nothing. However, these are nothing
but false impressions. As a promoter, your job can actually be very
rewarding especially if you know to go about it.
So
what exactly does a promoter do? Generally, you will be responsible for
making the party or event a success. There's just a slight difference
in duties from an event organizer. The latter has a much wider scope of
responsibilities compared to a nightclub promoter. Your task revolves
mainly on the promotion of the party or event that the club will be
launching on a particular date. That's why you also have to possess the
right skills, especially in terms of marketing. Moreover, you also have
to be diligent in carrying out your role.
Now what are the steps
to becoming one? First off, you need to choose a target market. This is
perhaps one of the most important priorities of the job. A promoter has
to plan his event around the type of people whom he wants to show up at
the venue. For example, if you wish to entice young professionals to go
to your event, then your campaign should be geared towards this purpose.
Once you have settled on your target audience, the next step is to find
a venue. This is where you'll have to hook up with clubs, lounges,
pubs, and the like.
Make sure that your venue will also be
appropriate for the kind of event you're planning to have. Consider
always the maximum number of people you'll be expecting. Take into
account the dress code as well. Of course, you should also think about
the accessibility of the location, especially to those who are willing
to come. Third, you have to be prepared with the right kind of
entertainment. This depends on the type of event you'll be throwing.
Bands and a disc jockey are the usual recipes to create a great party
mood. Lastly, hire enough staff to help you out with the preparations.