Customer service is inherent in any business. I can't imagine a company reaping success without offering customer care as a guaranteed service before and after sales.
In fact, I tend to believe that the "Contact Us" section of any business website is an open invitation for clients to avail of customer service. It is the client's gateway to gain support or bring to attention any issues concerning the products or services that were availed from the company.
While every business would claim that they have the best service or product, not every could be considered giving out quality customer service. It is a must to find out how company provides care to its customer before and after the sale.
Do you know how to spot quality customer service? Here are some tell-tale signs of a company that offers the kind of service that you deserve.
Does the company consider customer care part of their corporate culture?
It is good to find out before spending your well-earned dime buying their products or services. You can easily perceive this through how they provide support to their patrons. They consider it their expression of good business sense.
Does the company give ear to feedbacks?
A company that desires to be globally competitive has an updated open communication system with the end users. Also, what you have to say about their products and other offers matter to them.
Take note that you will know they are listening to your feedbacks if you could easily find venues where you can share your comments, suggestions or any issues you would want to mention.
Does the company use information technology to improve customer relation?
A company makes itself available to its constituents in many ways. With the onset of modern information technology and internet, services shall be innovative to enhance its customer reach.
Know whether the company integrates IT help desks, feedback form, and social media in interacting with customers. Try to use their toll-free numbers and talk to their customer sales representatives to have first hand customer service experience and basis for evaluation.
Does the company reply promptly to concerns and inquiries?
Quality customer care means giving premium to response time for concerns and inquiries. Know how they respond to clients through social media sites like Twitter, Facebook, or YouTube.
Better still, get in touch with them yourself and find out how fast and systematic they respond to you. Call their support centers to get the feel how their customer service representative deal with your concern. Evaluate how fast and systematic they respond to you.
Well, I hope that knowing the answers to the qualifying questions above has given you ideas on the kind of customer service a company has. Take note that a globally competitive company understands the importance of information technology in providing solutions to basic business processes, especially, quality customer service.
Jonan is a freelance writer, researcher, editor, ghostwriter, PR writer who has the passion to write about any topic. He currently writes about business software solutions in the aspect of customer service, feedback form, and IT help desk.
Customer service, feedback form, and IT help desk are parts of One Desk, a unified suite of social product development applications that supports collaboration between customers, business partners and employees.
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